What does Google’s phase out of third-party cookies mean?


You might have heard the news this month that Google is phasing out the use of third-party cookies. But why exactly is this happening and what (if anything) do we need to do about it?

Third-party cookies have long been the backbone of online advertising, helping businesses to target their audiences more effectively. However, they’ve also been at the centre of debates around privacy and data protection.

Recognizing these concerns, Google is taking a significant step towards a more privacy-focused web by ending the use of third-party cookies on Chrome. It’s all part of their aim to create a secure environment that respects users’ privacy while still enabling advertisers to deliver relevant ads.

So what does this mean for marketers?

Although users will be happy with more privacy and a better, less cluttered browsing experience, it’s a game-changer for the digital advertising landscape.

We need to adapt to these changes and explore innovative new ways to reach their target audience. It’s an opportunity to create more personalized, privacy-friendly campaigns.

Give us a shout if you’d like to chat about non cookie based opportunities over a cup of tea and some biscuits…