It’s not just about looking good. It’s about working hard, across every touchpoint, from your website to your packaging to your social posts.
The best logos do more than sit nicely on a business card. They scale, speak, and stick, from your website to your signage, packaging and your socials. So, what makes a great logo? Here’s what separates a nice logo from a great one:
Versatility: A great logo feels like you whether it’s on a billboard or a favicon. If it only works in full colour, or only when huge, it’s not quite there yet.
Memorability: The best logos stick. Think BBC, Nike, Penguin Books. Simple, clever, unforgettable.
Relevance: Your logo should reflect who you are: your industry, your values and your ambition.
Simplicity: Strong logos don’t need explaining. They get to the point – clean, clear and confident.
Consistency: Your logo anchors your whole brand. When it’s strong, everything else, fonts, colours, tone, falls into place.
A great logo is more than a design – it’s the start of your brand story, setting the tone for everything that follows.
