SEO, AEO, GEO… it’s like alphabetti spaghetti sometimes, isn’t it?
But they’re three big shifts in how search works, and worth a bit of chat.
SEO (Search Engine Optimisation), the classic: keywords, backlinks, site speed, all the usual suspects.
AEO (Answer Engine Optimisation), newer: writing so your content shows up as the answer when folk ask Google or Alexa a question. Think clear, concise, helpful.
GEO (Generative Engine Optimisation), the fresh one: making sure your content is understood by AI-driven search (like Google’s new generative results or ChatGPT). Here it’s about context, clarity, and trustworthiness.
The big shift? People aren’t just searching with keywords anymore, they’re asking full questions. Search is more conversational, more local, and more AI-driven.
So while SEO is still essential, AEO and GEO are quickly becoming part of the mix if you want your content to actually get found (and understood).