Homepage Story Questionnaire

We’d like your input to help shape the homepage scrollytelling journey. The aim is to show how Cyclomedia turns data into actionable insights, demonstrates ROI for customers, and highlights the broader impact on industries and society.

Name

Job title

1. Key Message

In one sentence, what’s the main story the homepage should tell about Cyclomedia?

2. First Impression

What emotion or impression should visitors feel immediately (trust, innovation, inspiration, credibility)?

3. From Data to Insights

How would you describe, in simple terms, the journey from data capture (imagery, LiDAR, AI) to actionable insights?

4. Technology Differentiation

What’s unique about Cyclomedia’s technology compared to others? (e.g. accuracy, scale, AI-driven analytics, heritage of 40+ years).

5. Customer Value & ROI

What are the top 2–3 measurable benefits for customers (cost savings, safety improvements, efficiency, sustainability)?

6. Proof Points

Do you have key stats, case studies, or use cases that best demonstrate ROI and customer impact?

7. Real-World Challenges

Which real-world problems should we highlight most strongly (e.g. road condition, traffic safety, asset management, urban planning & sustainability)?

8. Target Audiences

Which sectors or customer groups must be called out (e.g. governments, utilities, transport, construction) and what is the key problem solved for each?

9. Wider Contribution

Beyond direct ROI, how does Cyclomedia help create smarter, safer, more sustainable cities and contribute to global infrastructure goals?

10. Story Flow

Where should the homepage story begin (heritage, customer challenges, or technology) — and what should be the “wow” moment in the middle?

11. Call-to-Action

What do you want visitors to do at the end of the scrollytelling journey (book a demo, explore solutions, contact sales)?

10. Story Flow

Should the homepage feel more visionary/inspirational (future cities, innovation) or practical/proof-driven (ROI, use cases)?

Data Privacy Notice: The information collected in this form (name and job title) will be used solely for the purpose of supporting the Cyclomedia website project. The lawful basis for processing this information is legitimate interest in delivering the agreed project. Your details will not be shared with third parties or used for any other purpose. This form complies with applicable data protection laws, including UK GDPR and EU GDPR.

Homepage Story Questionnaire

Creative branding, smart websites, and marketing that actually works.

hello@thynne.co

01756 795592

Creative branding, smart websites, and marketing that actually works.

Homepage Story Questionnaire

Creative branding, smart websites, and marketing that actually works.

Thanks for completing the Cyclomedia homepage story questionnaire!

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