We’ve worked closely with some brilliant estate agencies, like Dale Eddison and Robert Watts, to help refine and refresh their brands and bring their identity up to date. Along the way, we’ve picked up a few things worth sharing:
* First impressions matter: People need to trust you from the moment they see your name. A strong, consistent brand, from your logo and colours to your shop signage and marketing materials, makes all the difference. For Robert Watts, we built a bold new identity that feels modern but still nods to their long-standing reputation.
* Respect your roots: If your name’s well known locally, don’t lose the equity you’ve built. Stay proud of your heritage and keep a visual link to it, just make sure it works for where you are now and where you’re going next.
* Keep it local, not generic: A great estate agent knows their patch. We help agencies bring that to life through tone of voice and design, making sure the brand feels right for the area and the people it serves.
* Make your website work harder: Fast, user-friendly websites build confidence and drive instructions. Good design supports real-world results.
* Stay consistent: Branding should work anywhere – we create easy-to-use, flexible systems.
* Design for results: At the end of the day, it’s about valuations, instructions and sales. Everything we do is built to help drive action.
If your agency’s due a refresh, or if you’re just not sure your brand’s pulling its weight, we’re always up for a chat.
Check out our work for Robert Watts here
