PepsiCo brand refresh
For the first time in nearly 25 years, PepsiCo’s refreshed its corporate identity. This isn’t just about cola anymore; it’s about the whole family of food and drink brands under the PepsiCo umbrella. The move away from Pepsi’s red/blue globe to a more abstract “P + supporting shapes” ties to their wider business ambition. Their […]
SEO, AEO, GEO… Alphabetti spaghetti?
SEO, AEO, GEO… it’s like alphabetti spaghetti sometimes, isn’t it? But they’re three big shifts in how search works, and worth a bit of chat. SEO (Search Engine Optimisation), the classic: keywords, backlinks, site speed, all the usual suspects.AEO (Answer Engine Optimisation), newer: writing so your content shows up as the answer when folk ask […]
Another brilliant tech project on the go
We’ve been working with our new client MicroLub, an ingredients technology company doing something pretty extraordinary, replacing fats and oils with water, without losing that all-important mouthfeel. So far, we’ve helped update their brand identity and created a suite of exhibition support materials – from flyers and banners to PowerPoint templates – giving them the […]
Seven Years of Nick’s Creative Magic
Time flies – our Head of Creative, Nick Ibson, has just hit 7 years at Thynne! ???? In that time, he’s crafted brands, built websites, designed more print than we can count, and probably spent half his life telling us to “nudge it left a little”! More than that, he’s the steady hand behind so […]
Hot off the press
We’ve been working with longstanding client SimplyBiz on not one, but six brand-new magazines aimed at financial professionals. From design to content creation and layout, our team has helped bring their ideas to life on the page. Each publication has its own personality and content, but together they showcase the depth of expertise and insight […]
A Decade of Design and Strategy with Gaist
With more than a decade of working together, we’ve had the privilege of helping Gaist evolve into a multi-award-winning business – providing the most in-depth roadscape intelligence available. From brand development and strategic design to ongoing marketing support, our partnership has covered the lot: identity creation, web design and development, printed materials, video, animation, white […]
What makes a logo work?
It’s not just about looking good. It’s about working hard, across every touchpoint, from your website to your packaging to your social posts. The best logos do more than sit nicely on a business card. They scale, speak, and stick, from your website to your signage, packaging and your socials. So, what makes a great […]
Supporting the Future of Fleet with Transport + Energy
This week’s Fleet Electrification Forum was a brilliant showcase of ideas, insight, and momentum, another standout event from the team at Transport + Energy, who continue to lead the conversation around the future of fleet. We’ve been proud to support T+E for over four years now, partnering on everything from event branding and signage to […]
Big news from Team Thynne…
We’ve been selected as a branding and positioning partner for NG Business Services, supporting Northern Gritstone’s incredible portfolio of early-stage science and tech companies. “Branding is such a critical step for our portfolio companies as they scale. We were looking for partners with both creative strength and a deep understanding of how to connect with […]
What we’ve Learned Creating Branding for Estate Agents…
We’ve worked closely with some brilliant estate agencies, like Dale Eddison and Robert Watts, to help refine and refresh their brands and bring their identity up to date. Along the way, we’ve picked up a few things worth sharing: * First impressions matter: People need to trust you from the moment they see your name. […]