K-Matic – Soarvo
Our expertise in the technology and infrastructure sectors led K-Matic to appoint us for an exciting brand creation project for their new cloud-based geospatial data platform launching early 2025. This innovative platform integrates multiple data sources into a seamless, user-friendly environment, transforming workflows for surveyors, drone operators, and mapping specialists.
K-Matic tasked us with crafting a memorable product name, developing the branding and visual identity, and designing and building the website. The platform makes complex data management simple and therefore brand messaging needed to translate these complexities into easy-to-understand language.
To differentiate the brand in a market dominated by tech-focused visuals and dark colours, we designed an eye-catching logo and visual identity using light and fresh-looking colours, with visuals taking cues from map contours. Brand positioning, strapline and messaging were also incorporated into a comprehensive brand guidelines document to ensure consistency across all touchpoints.
3D motion graphics were created and integrated into a video animation to demonstrate the platform’s benefits and capabilities, for use on the website, in presentations and on socials. We created visual and written content and designed and developed an impactful, informative and easy-to-navigate web site for the new product incorporating a knowledge base and AI chatbot.
Throughout the project, we worked closely with K-Matic’s software development team to ensure a cohesive experience of the brand for customers across the platform, website, and communications.
Visit soarvo.com
Visit soarvo.com
